Fit Avenue · Missouri City, TX · Proposed Oct 30, 2026
Fit Avenue lead pipeline
Every lead source lands on one BigT Fix It front door, gets an answer in under a minute, and loops back through reactivation if it goes cold. This is the system pitched to Charisse, running live.
New inquiry response
The five workflows Charisse asked for
New inquiry response
TriggerForm, landing page, website widget or Google lead.
What happensText and email inside a minute with a booking link, plus an alert to Juan or Charisse.
Missed call recovery
TriggerUnanswered call to the gym.
What happensAutomatic text back with the booking link. The call becomes a conversation in BigT Fix It.
Confirmation and reminders
TriggerConsult booked on the new calendar.
What happensConfirmation, reminders before the session, and a reschedule link instead of a no-show.
No-show or undecided follow-up
TriggerMissed consult, or showed up and didn't sign.
What happensA separate nurture for each case, ending in an offer to rebook.
Former client reactivation
TriggerTagged past prospects and former members, about 1,000 contacts.
What happensA 30-day campaign tracked to show which contacts were real, with semi-private as the upsell.
Rollout
Organize
- Document the full member cycle
- Rebuild tags and segmentation
- Repair lead capture
- Audit Club Ready
Migrate
- BigT Fix It calendar with group slots: 2-on-1, 3-on-1, semi-private up to 6
- Fit Avenue digital check-in
- Pilot with 10–15 loyal members, then all 126
- Retire Club Ready once verified
Grow
- Launch GLP-1 and offer landing pages
- Reactivation runs in parallel from day one
- Paid Google and Meta ads
The numbers behind the pitch
Flow rates in the simulation (reply times, close rate, lapse rate) are illustrative and not Fit Avenue data. Stage names, offers and figures come from the Oct 30 call. Click any stage to read what it does.